Русский
The Jaguar brand has begun preparations for a brand reboot: a new identity has been officially presented. Jaguar will gradually abandon the image of a big cat, and the spelling of the brand name has been significantly reworked. In addition, the company is now focusing on modernism, fearless creativity and true originality.
The current slogan of Jaguar, apparently, will be the phrase Copy Nothing, which the company attributes to the founder of the brand, William Lyons. Jaguar as a car brand must become inventive, artistic and bold, taking into account the current reality.
The new graphic representation of the brand, made with rounded laconic symbols of the same size, is called a triumph of modernism, symmetry and simplicity. A compact logo has also been prepared for use on cars and in other brand communications, composed of the letters J and R, which have the same shape but are inverted relative to each other – the first and last letters of the brand name.
Jaguar is planning to unveil a physical representation of its new image at Miami Art Week. It is expected to be a conceptual prototype of the first production model of Jaguar in its new history.
