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The luxury brand confirmed that the concept will become a reality soon, and the Genesis badge may transform into something darker and more two-dimensional.
It’s not exactly a surprise given the concept car’s production-ready appearance, but we now have official confirmation that the Genesis GV80 Coupe will go into production soon. The news was confirmed to C/D by a Genesis spokesperson at the 2023 New York auto show. This new model will compete with vehicles such as the BMW X6 and Mercedes GLE Coupe and will be positioned as a sportier alternative to the existing GV80 mid-size luxury SUV.
While poking around the concept, we also noticed that it features an evolution of the Genesis brand’s winged logo. The new emblem is darker and more two-dimensional than the chrome badge seen on current Genesis models. Although the company won’t say whether or not this logo will propagate across future models, we wouldn’t be surprised to see this new design on the production GV80 Coupe.
Genesis didn’t divulge mechanical details about the GV80 Coupe, but a twin-turbocharged 3.5-liter V-6 engine is the most likely powertrain option (we don’t expect the standard model’s base 2.5-liter turbo-four to be offered in the Coupe). The concept also features a four-seat interior that may make it to production, although we’d expect the racing-style bucket seats to be toned down for the real thing. The eye-catching orange exterior color, called Magma, may also remain a concept-car exclusive.
Author: Joey Capparella
Source: CarandDriver.com
