Damn, is that a Ram? It is. Ram promised its first all-electric truck would be eye-popping and extreme with looks, features, and specs so bold it might make you forget it won’t hit the market until 2024, well after most of the competition. And at CES 2023, it has delivered an eyeful.
For more than a year, Ram executives have talked smack about how the 2024 Ram 1500 Revolution electric full-size pickup will beat the rest of the field, having had a good long look at what others have to offer and how consumers respond. The GMC Hummer EV, Ford F-150 Lightning, and Rivian R1T have the biggest head starts, as they are already available. General Motors will launch the 2024 Chevrolet Silverado EV work truck this spring and add the GMC Sierra EV in 2024. Tesla might even get its years-delayed Cybertruck to customers before the Ram hits showrooms.
Ram brand CEO Mike Koval Jr. has spent the past year saying Ram will use its come-from-behind status to top the field in all the key areas that matter to buyers: towing and payload, range, and charge time. His team has also traveled the country on the yearlong Real Talk Tour seeking suggestions and feedback as the concept took shape.