The 2023 Kia Niro lineup is the second generation of the Korean brand’s most energy and fuel-efficient model. Like the Niro that first arrived in 2017, it’s offered in hybrid, plug-in hybrid, and battery electric versions.
On sale now, the 2023 Niro Hybrid is the least expensive, starting at $27,785 and topping out around $35,000 (all prices include a mandatory $1,295 delivery fee). With an EPA-rated fuel economy of 53 mpg combined, it gives the legendary Toyota Prius a run for its money. The two differ in many ways, one being that the new Niro’s shape is relatively conventional-despite the distinctive contrasting “air blade” on each rear side.
The electric 2023 Niro is the best of the three in energy efficiency, and the quietest, though it’s also likely to be the priciest. (Kia hasn’t yet released prices for the Niro EV, which-along with the PHEV-will arrive in one to two months.) Its EPA-rated combined range is projected to be 253 miles. It competes with the Chevrolet Bolt EV and Bolt EUV, as well as the Hyundai Kona Electric, with ranges of 259, 247, and 258 miles respectively. Consider the Niro EV our substitute for the Kia Soul EV sold in other markets; that Soul will not come to North America.
Starting at $35,035 and topping out around $40,000, the 2023 Niro PHEV gives the plug-in Prius Prime stiff competition, with a 33-mile range rating that beats the Prime’s 25 miles. The PHEV, though, will be the least common Niro. It’s projected to be just 10 percent of overall sales, while the Niro EV is expected to deliver fully one-quarter of total sales. The Hybrid comes in at 65 percent.
Kia says all three versions will be sold nationwide. With the advent of the pricier EV6 electric crossover, every Kia dealer is now certified to sell and service its models with plugs. We think the new Niro will do well, with the electric model potentially the sleeper in the lineup-if the company can supply enough volume to meet demand.