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Consulting firm Interbrand has published its traditional annual study of global brand value. Despite some changes in ranking and valuation, as well as the addition of newcomers from China to the top 100, analysts declared the automotive sector resilient amid turbulent market conditions. Among auto brands, Toyota was named the most valuable, ranking sixth overall, behind only IT giants.
According to analysts, Toyota‘s brand value has been steadily increasing since 2020. At $51.6 billion, it rose to $74.2 billion by 2025, representing a 2% year-on-year increase. Mercedes-Benz ranked second, down 15% year-on-year, with $50.1 billion and 10th place overall, followed by BMW (down 10%, $46.8 billion, 14th place).
Source: Auto
